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In my latest video breakdown, I wanted to look at Amari Cooper and how he's been used by the Dallas Cowboys. Since he was traded back in Week 8, his production has significantly increased. In my opinion this is due to play designs that lend to his strengths and an increased target share that the Raiders weren't giving him. Additionally, he's also having ancillary effects on the other receivers even while he isn't being targeted. For this breakdown, I tracked his 108 targets looking at route and target location to discuss the trends that I saw. Hope you enjoy!
The videos are considered to be used under the "Fair Use Doctrine" of United States Copyright Law, Title 17 U.S. Code Sections 107-118. Videos are used for editorial and educational purposes only and I do not claim ownership of any original video content. I don't use said video clips in advertisements, marketing or for direct financial gain. All video content in each clip is considered owned by the individual broadcast companies.